As the world of Outdoor and Out of Home Advertising becomes increasingly competitive, Nike have turned to the dark art of Glow in the Dark Street Advertising to increase brand awareness of it's new range. To celebrate the opening of it's new Nikeid store in Covent Garden, they commissioned Street Advertising Services to create trainers on the pavement that lit up and were visible at night. During the day they were almost invisible but when darkness fell the multi colured trainers became visible. Check out the SAS website for more details and pictures:
