Really liking this Yahoo! advertising campaign, to promote the its new mobile app – ‘Bus Stop Derby’. It’s social in so many ways.
Essentially, Yahoo! have installed interactive touch screen billboards on bus stops across 20 San Francisco communities. People then play one of the new games each time they wait for the bus (digital). Not only do you get to play games against people waiting at your bus stops, but other bus stops in the city (very location-based).
If your community does well, you win points. At the end of the 10 weeks competition the community with the highest score will win a street party with OK GO (probably the most social band I know) as guest. If you want to know more, read the thousands of blog posts about the campaign (social conversation starter).
A very clever example of digital out of home advertising. How many people liked the game, jumped on the bus, and immediately searched for and downloaded the app so they could keep playing?
Social advertising will come to the UK
This may be an American example, we will see more examples of this kind of social street advertising happening in the UK. Two trends are make this inevitable a) we are spending more time out of home b) we are more connected on the move. A recent Ofcom report confirmed that the number of of mobile users in the UK who use smartphones is set to increase significantly.
And I, for one, can’t wait. My commute could do with a bit of jazzing up.
Our blog is written by Street Advertising Services, the Leading provider of innovative Outdoor Advertising solutions in the UK.
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Brand on wheels