Here's a great use of Reverse Graffiti: Gumtree.com wanted to start selling houses direct on their classified website. Their PR Agency, Alexis PR created a National PR campaign to highlight the cost savings and the simple process to consumers. As part of the campaign they enlisted Street Advertising Services to carry out a national Reverse Graffiti campaign that was designed to both grab consumer attention and create a story in itself. SAS placed eight different stencils outside the doors and windows of Estate agents across the country. A total of 150 adverts were laid. The resulting publicity from the campaign created a 1,200% increase in House sale adverts as well as tens of thousands of pounds in PR through media reporting.
Here's what the agency said about the Reverse Graffiti element of the campaign:

After a very successful National campaign, here's what our client, very kindly wrote about SAS and the value Street Art Advertising brings...
"We worked with Kristian and his SAS team on a national campaign for Gumtree.com, the local classifieds site. The campaign theme was 'Cut Out the Middle Man', a call to action to encourage home owners to sell their house direct and thereby save thousands that the local estate agent would have banked on commission. SAS travelled across five UK cities in the dead of night to place 60 stencils as doormats outside estate agents. It worked a treat, we got a massive reaction from agents which just proved the campaign had worked! SAS stencils generated fantastic talkabout among the exact audience we were after - homeowners going into estate agents to sell their house! From Day 1 of the brief, the SAS team totally got what we were trying to do, and worked really hard to help ensure the guerilla street campaign was a success. Kristian is a real professional and will go the extra mile at every length to ensure that the activity is a success and the client is 100% happy. All in all, I can't recommend the team highly enough and the street activity was excellent value for money.", Associate Director, Lexis PR

Our blog is written by Street Advertising Services, the Leading provider of innovative Outdoor Advertising solutions in the UK.

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